Top 5 Travel and Local Apps Performance in Mexico Q4 2023

In the fourth quarter of 2023, the top travel and local apps in Mexico showed varied performance in terms of downloads and active users. Here’s a detailed look at how Airbnb, Viva Aerobus, Volaris, Expedia: Hotels, Flights & Car, and IHG Hotels & Rewards performed.

Airbnb experienced a steady increase in weekly downloads, peaking at approximately 72.4K in the final week of December. Weekly active users also saw a significant rise, starting at 383.4K in late September and reaching 505.1K by the end of December.

Viva Aerobus saw a notable spike in weekly downloads mid-quarter, hitting 53.7K in the week of November 13. Active users followed a similar trend, increasing from 132.2K at the end of September to a peak of 158.3K in November, before settling at around 128K by the end of December.

Volaris had a fluctuating download trend, with a high of 47.7K in mid-October and a low of 29.1K in early December. Active users peaked at 111.6K in mid-October but saw a decline towards the end of the quarter, ending at approximately 85.4K.

Expedia: Hotels, Flights & Car had a mixed quarter, with weekly downloads reaching a high of 44.8K in the last week of December. Active users showed a steady increase from 218.4K in late September to 234.3K by the end of December.

IHG Hotels & Rewards showed significant growth in both downloads and active users. Weekly downloads peaked at 41.3K in late October, while active users saw a substantial rise from 8.1K at the end of September to 103.8K by the end of October, maintaining a steady level around 85.8K towards the end of December.

These insights are based on data from Sensor Tower, where you can find more detailed analytics on app performance.